Case study / Logo, print & workwear

The Man Who Mows.

A green identity for a local garden-care business, carried through two flyer directions, cards and embroidered workwear.

Business: The Man Who Mows
Area: South Norfolk & Breckland
Work: Logo & promotional flyers
Also shown: Business card & workwear mock-ups

The Man Who Mows embroidered T-shirt concept with a rounded square detail panel — A workwear mock-up showing the gardening identity as embroidery.
View full presentation

01 / The identity

A mark built around the work.

I created the logo and flyers for my brother Jack’s lawn-care and garden-maintenance business in South Norfolk and Breckland. The mower, grasses and bold green palette make the connection with garden care immediate.

The same logo is used on printed business cards and embroidered clothing. That gives the identity a role beyond the flyer: it can travel with the person doing the work.

02 / Logo design

The original identity.

The circular mark brings the name, garden imagery and mower into one recognisable shape.

The original logo, designed by Daniel Hornby.

03 / Two flyer directions

One logo. Two ways to tell the story.

Both designs use the same identity, with different arrangements of photography, service information and contact details.

The Man Who Mows flyer option one — A light, open layout with an at-a-glance service row. View full flyer ↗

The Man Who Mows flyer option two — A bolder headline and a stacked service list. View full flyer ↗

04 / Embroidered workwear

The identity, worn.

Illustrative T-shirt and hoodie mock-ups based on the supplied embroidery reference. They show the logo in use and are not photographs of the finished garments.