Design archive / Logo & branding
Sims Audio.
An automotive-audio identity built around sound, equipment and installation cues.
- Client
- Sims Audio Installations
- Work
- Logo & visual identity
- Designer
- Daniel Hornby
- Collection
- Byhorn design archive

01 / The identity
A mark built around sound and installation.
The logo brings cable movement and equaliser-style bars into the lettering, connecting the name directly to specialist in-car audio work.
Blue, white and black keep the identity technical and high-contrast across equipment, screens and vehicle-related applications.
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