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Design archive / Music & apparel

Roots N Culture.

An apparel collection connected by music, sound-system culture and bold illustration, created for Roots N Culture in Norwich.

Original work
Circa 2008–2009
Context
Norwich music movement & event
Work
Six T-shirt designs & original illustration
Presentation
Recent apparel mock-ups of archive designs
Three Roots N Culture T-shirt designs featuring musicians, a night skyline and an illustrated music character
A selection of the original Roots N Culture designs, shown on apparel mock-ups.
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01 / Norwich, 2008–2009

Music, people and a visual identity.

These designs were created for Roots N Culture, a music movement and event in Norwich, around 2008–2009. The work explores the link between music, nature, city life and the people around it.

T-shirt graphics gave the artwork a different format from an event flyer. The illustrations needed a strong overall shape, with details that rewarded a closer look.

02 / The sound-system design

A stack of speakers. A whole atmosphere.

The sound-system illustration uses a bright sunburst, green landscape and bold title as one connected graphic.

Roots N Culture white T-shirt mock-up with speaker-stack illustration and two square close-up details
Apparel presentation of the original illustration, with a closer look at the speaker artwork and printed graphic.
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03 / Nature & city

Two sides of the same culture.

Leaf forms and roots give one version its character; a night skyline and white roots create another.

Roots N Culture nature and night-city T-shirt designs with four square detail panels
Original apparel artwork shown in recent T-shirt mock-ups.
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04 / Complete apparel index

All six Roots N Culture T-shirt designs.

Each supplied design is shown separately here, while the larger presentation boards above retain the clean portfolio treatment.

Roots N Culture Sunset musicians T-shirt design
Sunset musiciansLive musicians against a red-and-gold sunburst.
Roots N Culture Night skyline T-shirt design
Night skylineA blue night city, moon and flowing roots.
Roots N Culture Soul character T-shirt design
Soul characterThe illustrated music character, skyline and piano keys.
Roots N Culture Sound-system stack T-shirt design
Sound-system stackThe speaker-stack illustration shown on white apparel.
Roots N Culture Nature and roots T-shirt design
Nature and rootsGreen natural forms, circular frame and extended roots.
Roots N Culture City and roots T-shirt design
City and rootsThe blue city-at-night variation on black.

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