Design archive / Family business
Abbey Cars.
An identity and stationery set I created for my dad’s business—practical design with a personal history behind it.
- Project
- My dad’s business
- Work
- Logo & stationery
- Applications
- Business cards, letterhead & compliment slips
- Today
- Archive project—business retired
01 / The story behind it
Designed for my dad’s business.
Abbey Cars was my dad’s business, so this project has a family connection as well as a place in my design archive. I created the identity and the everyday stationery the business needed, including business cards, letterhead and compliment slips.
The project also included a website that allowed my dad to upload vehicle photographs and manage the cars himself. It is no longer live and the original files have since been lost, so that part of the story is recorded here rather than presented as surviving original work.
My dad has since retired and Abbey Cars is no longer trading. I’ve kept the project in the archive because it captures a real small-business brief and another part of my own design history.
02 / A working identity
One clear mark across every customer touchpoint.
The blue-and-lime identity was designed to stay recognisable whether it appeared on a business card, the top of a letter or a short compliment slip.
This is the practical side of branding: giving a small business a consistent visual presence without making everyday documents difficult to use.
03 / Website concept
The lost idea, rebuilt for today.
I have developed a contemporary, archive-inspired Abbey Cars website concept from the original identity. It includes searchable demonstration stock, vehicle details and a working example of the photo-upload and stock-management idea from the original site.
The concept is clearly labelled throughout: Abbey Cars is retired, the vehicles are illustrative and this is not the lost original website.
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